Who we are

I've always been captivated by the wonder of Christmas and Hanukkah. From a young age, I have loved watching the whole world get dressed up and decorated every November and December . Participating in The Nutcracker every Christmas for over a decade as a ballet dancer only deepened my love for the holiday season. Growing up in a family where both Christmas and Hanukkah were celebrated, I developed a deep appreciation for the traditions of both holidays.

As the years passed, my love for the holiday season has only grown stronger. I find immense joy in decorating my home, turning even the simplest settings into festive retreats. Realizing the impact that beautifully curated holiday decor could have on people’s lives, I decided to turn my passion into a business. I launched my holiday decor company, White Ivy, with the goal of bringing the same warmth and wonder I experienced as a child into other people’s homes and businesses. By creating beautiful holiday designs, I hope to help others capture the magic of the season and create cherished memories with their loved ones.